Beyonce Sued For Allegedly Lifting Short Film To Create 'Lemonade' Trailer
Beyonce Knowles-Carter
unleashed "Lemonade" without much advance hype, but about a week before
an her album dropped amid an accompanying HBO special, she posted a
trailer on YouTube.
According to a new lawsuit filed in New York, this trailer was copied without permission from a short film titled "Palinoia."
The
plaintiff in the case is Matthew Fulks, who identifies himself as both
an independent filmmaker as well as the creative director at WDRB. Fulks
says he conceptualizes, writes and directs TV advertisements for
the Louisville, Kentucky-based news station.
In the
complaint, Fulks theorizes how defendants including Sony Music, Columbia
Recording and Beyonce's Parkwood Entertainment got access to
"Palinoia."
Fulks
says he was contacted about the opportunity to direct a video by the
Columbia-signed musical group MS MR, and as a result, links to
"Palinoia" were sent to others including Bryan Younce, who has created
videos for Beyonce and has been credited on her self-titled 2013 album.
The lawsuit claims that in July, 2015, Younce requested Fulks' email and
that later he send the plaintiff a note acknowledging that he had
received his "info" with an invitation to submit a treatment for
consideration by Columbia.
Five months later, the filming of "Lemonade" began.
Fulks is sour at what he sees.
"The
number of aesthetic decisions included in Plaintiff's PALINOIA Work that
are parroted in Defendants' LEMONADE Trailer demonstrates that the
LEMONADE Trailer is substantially similar to the PALINOIA Work," states
the complaint. "The misappropriated content includes both the particular
elements that the Plaintiff chose to comprise the PALINOIA Work and the
coordination and arrangement of those particular elements."
Specifically,
the complaint cites nine visual similarities comprising 39 seconds of a
60-second trailer. The images allegedly taken come without any linear
narrative raison d'etre. The visual similarities cited are "graffiti and
persons with heads down," "red persons with eyes obscured," "parking
garage," "stairwell," "black and white eyes," "title card screens," "the
grass scene," "feet on the street," "side-lit ominous figures," all
adding up to a supposed total concept and feel substantially similar to
the short film.
The
lawsuit, filed by attorney Amy Cahill at Cahill IP along with Robert
Clarida, also claims similarities in auditory time and includes an
unusual graphical element to demonstrate this:
Fulks
is demanding all profits attributed to exploitation of his work
including from sales of the "Lemonade" album. A representative for
Parkwood Entertainment hasn't yet responded to a request for comment.
Here's the "Lemonade" trailer and the "Palinoia" film for full comparison.
culled -hollywoodreporter.

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